Export And Sell Your Products To Mexico By The Truckload

The sale of products to Mexico is easier than ever. Mexico is the # 1 importer of U.S. products in the world. There is a need for all types of products, including food, beverages, electronics, cars, tools, candy, toys, clothes, everything.

The Mexicans are so eager to buy than to come to the U.S. looking for products instead of waiting for someone to call and sell them something. They visit the U.S. trade shows, organizations and many businesses. Constantly I have someone in San Diego visiting from Mexico to talk to me about how they can find all kinds of products for export.

Who is looking for products? Mainly wholesale distributors and retailers. They are looking for products to sell in stores or other distributors in Mexico, most of the time they will buy products and export trucks to Mexico themselves, handling the shipping, imports and tariffs.

Why do this? Why are they so eager to buy from U.S.? Simple, do not have Mexican made products they can sell and want to be the first to bring a new American product. They know that if they are the first to market a new product that can make big money fast. After just replenish the shelves of its customers.

The big question they ask me for my consulting clients is: how I can start exporting to Mexico?

To export to Mexico may be passive or active. You can go after work or wait until they come looking for you, and believe me if you have a good product, eventually they will.

--- --- A passive attitude

The passive approach to achieving business is to make sure Mexican entrepreneurs can find. Here are some tactics on how to reach exporters:

"You have to make sure their products are in U.S. trade shows. You do not have to go, maybe a customer sells at fairs or hire a runner going to trade shows.

-Ensure that all products and sales materials have an international phone number (not just a free phone number from the U.S.), and an email address. This includes your website, product labels, business cards and brochures.

"Having the right information ready. Make sure you know what the international price will be. It is usually much lower than its U.S. price, especially if you are going to pay export fees and transportation. You also need all the product specifications like weight, size, number of case or have the platform.

--- --- Active approach

If you are serious about selling to Mexico and would like to now you have to be more active. You can not expect people to find, since it can take months or even years if it has any promotions on the market.

The first thing you have to do is to learn more about your target market. How many people pay in Mexico for your product or similar product? How much are they paying to import and transport of these products? What are the profit margins for distributors and retailers? Where do you sell your products? How many shops are there in Mexico?

Once you learn more about your target market and develop its pricing strategy is time to find customers. Visit trade shows in Mexico, seeking U.S. distributors already selling in Mexico and found the corridors.

After you educate yourself a bit more in the Mexican market also has to determine what type of support to new customers must be in Mexico. Do you have a product that is sold or need store promotion, POS (Point of Sale) material, sales commissions, or some other support.

Many times my clients tell me "I just want to sell my products in the U.S. and someone you can export, sell and distribute the goods." Well, this is possible. I've helped companies sell products like mayonnaise, water, margarine and other products sold in this way. But if your product is not a need "first" product or brand, is likely to be have to do some promotion or give a very good price to distributors and importers.